Keppel Research Consultants is a full service market research company specializing in Comprehensive Customer Service/ Satisfaction Programs and Commercial Testing Services.
Keppel Research Specializes in
Keppel Research Consultants provides customized research for our clients using timely, effective, and cost-efficient methodologies. We have broad experience researching customers, competitors, suppliers and other companies for our clients in a variety of industries. Services include: Customer Satisfaction Studies, Customer Retention Studies and Company Image Studies
Mystery Shopping data can be evaluated to identify steps to take to correct a problem area, or capitalize on a good situation. The program measures Sales & Customer Service activities as and the effectiveness of your special training programs while evaluating personnel in the daily performance of their functions.
Keppel Research conducts focus groups using the Dial Technology called Perception Analyzer* a direct response driven computer technology that pinpoint areas of strength and weakness in specific video executions while provide instant second-by-second real time feedback on what participants are seeing.
Qualitative / Focus Group Research
Qualitative research is a first step in the research process. It defines the components of a problem and provides an understanding of your customers’ attitudes and perceptions. I have over twenty-five years of Moderator experience handling such consumer products from fine fragrances and shampoos to wine and vodkas. Has also successfully handled focus groups for the financial, insurance and healthcare industries (including Physician groups) and B2B. Steve can offer clients the use of Perception Analyzer dials and has successfully used them to conduct Commercial Testing, Spokesperson Evaluation, Political Campaigns, and Website Testing Programs using the Perception Analyzer dial pads.
Methods used by Keppel Research to gather qualitative data:
- Focus Groups using Perception Analyzer dial technology
- Online Focus Groups
- In-depth personal interviews
- Branch intercepts
- Consumer panels
- Media diaries
- Shopper studies
We design and implement the qualitative research method that is right for your specific needs.
Quantitative / Survey Research
Quantitative research is designed to determine the magnitude of a problem or the intensity of a perception or attitude. Quantitative research is conducted on a national, regional, or local scale using the most appropriate method for you.
A quantitative research project covers:
- Research design
- Sample selection and preparation
- Questionnaire preparation
- Mail/Phone/or Intercept Interviewing
- Focus Groups using dial technology
- Interviewing data collection
- Coding and editing
- Computer tabulation and cleaning
- Cross tabulation up to 24 banner cells
- Statistical analysis including Means, medians, quartiles, etc.
- Chi-square, t-testing
- Multi-dimensional scaling
- Cluster analysis, Quadrant analysis
- Multiple regression analysis
Pure hunch is too often an expensive and wrong guess. Our market research collects the facts, i.e. information that will cut your risks and build your profits.