Market Research
Keppel Research Consultants provides customized research for our clients using the timely, effective, and cost-efficient methodologies. We have broad experience researching customers, competitors, suppliers and other companies for our clients in a variety of industries. Listed below are summaries of several examples that are representative of the type of research we conduct:
| Type | Problem/Request |
|---|---|
| Mystery Shops | Determine whether bank personnel are performing up to bank standards and in comparison to competitors.
The SERVTRAK Program |
| Product/Service Research | Analyze the size and the consumer profile of the target market for the introduction of a new product/service. |
| Competitive Evaluation | Understand a new market being entered by a financial institution, and its competitors' strategies and positions. |
| Market Feasibility | Determine the feasibility of entering a new line of business totally unrelated to your base business. |
| Consumer Switching and Preference Study | Evaluate the effectiveness of a new advertising and promotion campaign. |
| Customer Satisfaction Study | Ascertain the current level of Customer Satisfaction to an existing product and the effectiveness of their Customer Service Department. |
| Image Study | Determine the current Image of a bank and its competitors by both customers and non-customers. |
| Marketing & Customer Service Audit | Provides an overview of your current marketing, business operations, sales tracking, key competitors and customer satisfaction. |
Qualitative Research
Qualitative research is a first step in the research process. It defines the components of a problem and provides an understanding of your customers attitudes and perceptions.
- Focus Groups using Perception Analyzer dial technology
- In-depth personal interviews
- Branch intercepts
- Consumer panels
- Media diaries
- Shopper studies
We design and implement the qualitative research method that is right for your specific needs.
Quantitative Research
Quantitative research is designed to determine the magnitude of a problem or the intensity of a perception or attitude. Quantitative research is conducted on a national, regional, or local scale using the most appropriate method for you.
- Research design
- Sample selection and preparation
- Questionnaire preparation
- Mail/Phone/or Intercept Interviewing
- Focus Groups using dial technology
- Interviewing data collection
- Coding and editing
- Computer tabulation and cleaning
- Cross tabulation up to 24 banner cells
- Statistical analysis including Means, medians, quartiles, etc.
- Chi-square, t-testing
- Multi-dimensional scaling
- Cluster analysis, Quadrant analysis
- Multiple regression analysis
Pure hunch is too often an expensive and wrong guess. Our market research collects the facts, i.e. information that will cut your risks and build your profits.
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