Keppel Research Consultants provides customized research for our clients using the timely, effective, and cost-efficient methodologies. We have broad experience researching customers, competitors, suppliers and other companies for our clients in a variety of industries. Listed below are summaries of several examples that are representative of the type of research we conduct:
|Mystery Shops||Determine whether bank personnel are performing up to bank standards and in comparison to competitors.
The SERVTRAK Program
|Product/Service Research||Analyze the size and the consumer profile of the target market for the introduction of a new product/service.|
|Competitive Evaluation||Understand a new market being entered by a financial institution, and its competitors' strategies and positions.|
|Market Feasibility||Determine the feasibility of entering a new line of business totally unrelated to your base business.|
|Consumer Switching and Preference Study||Evaluate the effectiveness of a new advertising and promotion campaign.|
|Customer Satisfaction Study||Ascertain the current level of Customer Satisfaction to an existing product and the effectiveness of their Customer Service Department.|
|Image Study||Determine the current Image of a bank and its competitors by both customers and non-customers.|
|Marketing & Customer Service Audit||Provides an overview of your current marketing, business operations, sales tracking, key competitors and customer satisfaction.|
Qualitative research is a first step in the research process. It defines the components of a problem and provides an understanding of your customers attitudes and perceptions.
- Focus Groups using Perception Analyzer dial technology
- In-depth personal interviews
- Branch intercepts
- Consumer panels
- Media diaries
- Shopper studies
We design and implement the qualitative research method that is right for your specific needs.
Quantitative research is designed to determine the magnitude of a problem or the intensity of a perception or attitude. Quantitative research is conducted on a national, regional, or local scale using the most appropriate method for you.
- Research design
- Sample selection and preparation
- Questionnaire preparation
- Mail/Phone/or Intercept Interviewing
- Focus Groups using dial technology
- Interviewing data collection
- Coding and editing
- Computer tabulation and cleaning
- Cross tabulation up to 24 banner cells
- Statistical analysis including Means, medians, quartiles, etc.
- Chi-square, t-testing
- Multi-dimensional scaling
- Cluster analysis, Quadrant analysis
- Multiple regression analysis
Pure hunch is too often an expensive and wrong guess. Our market research collects the facts, i.e. information that will cut your risks and build your profits.4036 Hollo Road · Easton, PA 18045 (610) 759-9490 [P] Toll Free: 1-800-242-9705 (In US) email@example.com
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