Quantitative Research

Quantitative research is designed to determine the magnitude of a problem or the intensity of a perception or attitude. Quantitative research is conducted on a national, regional, or local scale using the most appropriate method for you.

A quantitative research project covers:

  • Research design
  • Sample selection and preparation
  • Questionnaire preparation
  • Mail/Phone/or Intercept Interviewing
  • Focus Groups using dial technology
  • Interviewing data collection
  • Coding and editing
  • Computer tabulation and cleaning
  • Cross tabulation up to 24 banner cells
  • Statistical analysis including Means, medians, quartiles, etc.
  • Chi-square, t-testing
  • Multi-dimensional scaling
  • Cluster analysis, Quadrant analysis
  • Multiple regression analysis