Qualitative Research

Qualitative research is a first step in the research process. It defines the components of a problem and provides an understanding of your customers’ attitudes and perceptions. I have over twenty-five years of Moderator experience handling such consumer products from fine fragrances and shampoos to wine and vodkas. Has also successfully handled focus groups for the financial, insurance and healthcare industries (including Physician groups) and B2B. Steve can offer clients the use of Perception Analyzer dials and has successfully used them to conduct Commercial Testing, Spokesperson Evaluation, Political Campaigns, and Website Testing Programs using the Perception Analyzer dial pads.

Methods include

  • Focus Groups using Perception Analyzer dial technology
  • Online Focus Groups
  • In-depth personal interviews
  • Branch intercepts
  • Consumer panels
  • Media diaries
  • Shopper studies

We design and implement the qualitative research method that is right for your specific needs.